Present in three of the largest Brazilian markets, Rio De Janeiro, São Paulo and Belo Horizonte, as well as another 28 affiliated markets, Radio Globo Brasil has some of the largest radio coverage in the country.
With a differentiated programming structure and a strong group of broadcasters, the radio attracts a great concentration of listeners, with both a strong male and female population. News is a focus in every bit of programming, informing the day to day updates for different cities and communities, and relevant news from Brasil and around the world.
Greater Rio de Janeiro
Total - 162,709
GENDER
Male – 37.0%
Female – 63.0%
SOCIOECONOMIC CLASS
Upper – 3.2%
Upper Middle – 27.5%
Middle – 26.9%
Middle Lower – 24.8%
Lower – 17.8%
AGE
10-17 – 2.7%
18-24 – 2.6%
25-29 – 2.9%
30-34 – 4.1%
35-39 – 3.9%
40-49 – 16.4%
50-59 – 20.4%
60+ – 47.0%
SOURCE: RADIO RECALL IBOPE GREATER RIO DE JANEIRO - EasyMedia3 - Nov/Dec/Jan 2015 - 6:00AM to 7:00PM - EVERYDAY
Greater São Paulo
Total - 88,323
GENDER
Male – 70.7%
Female – 29.2%
SOCIOECONOMIC CLASS
Upper – 28.3%
Upper Middle – 52.2%
Middle – 11.3%
Middle Lower – 5.9%
Lower – 2.2%
AGE
10-17 – 1.7%
18-24 – 1.5%
25-29 – 3.3%
30-34 – 4.2%
35-39 – 5.7%
40-49 – 22.7%
50-59 – 21.6%
60+ – 39.2%
SOURCE: RADIO RECALL IBOPE GREATER SAO PAULO - EasyMedia3 - Nov/Dec/Jan 2015 - 6:00AM to 7:00PM - EVERYDAY
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