Iguatemi Shopping Centers
Indoormidia is a digital out of home company in Brazil that broadcasts information and advertising in an integrated media network to the most affluent public with 11 years in business.
- 9 shopping malls
- 9 million consumers/month
- 113 million consumers/year
- 212 media monitors
Monitors and videowall are integrated in the shopping mall’s architecture that broadcast information and advertising. Media is located in waiting areas, such as the elevator halls, where there is high consumer flow.
Passenger’s Profile
- They are decision makers that launch style and trends
- They have time to spare
- They are ready to make purchases
Passenger’s Demographics
- 67% - Upper Class
- 79% - Over 25 years of age
- 57% - Female
- 42% - Went to college
- 44% - Go to the shopping center at least once a week
| Shopping Malls | Visitors/year | # of Monitors | Rate Card |
| Iguatemi São Paulo | 18,000,000 | 30 | $33,500.00 |
| Iguatemi JK | 15,000,000 | 23 (9 video walls in the mall + parking lot) | $27,700.00 |
| Market Place | 10,000,000 | 9 | $8,500.00 |
| Iguatemi Campinas | 22,000,000 | 17 | $8,500.00 |
| Galleria Shopping (Campinas) | 5,600,000 | 3 | $4,600.00 |
| Iguatemi Alphaville | 10,700,000 | 51 | $8,500.00 |
| Iguatemi Brasília | 7,200,000 | 42 | $8,500.00 |
| Ribeirão Preto | 9,600,000 | 27 (10 video walls) | $8,900.00 |
| Iguatemi Esplanada (Sorocaba) | 14,700,000 | 10 | $7,700.00 |
Video Formats
Length: 15” or 30” with no audio
Size: 1280 x 720 (16x9), vertical e horizontal
Format: WMV, AVI, .MOV
200 times per day / per monitor. Loops every 6 minutes
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